User Generated Content Marketing Tool / Platform
Tender ID: 386468
Tender Details
Tender Description
Tourism WA is the State Government Agency responsible for promoting Western Australia as an extraordinary holiday and event destination. This includes marketing the State, developing, attracting and promoting major sporting, arts and cultural and business events and supporting major projects that will draw visitors to particular destinations.
Tourism WA is seeking to license a web based User Generated Content Marketing Tool / Platform to assist its marketing team in the curation, moderation and publication of third party social media content. The purpose is to leverage this rich content across Tourism WA’s owned, earned and paid marketing channels as part of its domestic and international marketing activities.
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