Graphic Design, Sales Management, Copy Writing and Print Liaison of New Yass Valley Visitor Guide

⁠⁠⁠The Yass Valley Visitor Guide is considered the primary printed marketing tool for driving tourism visitation in Yass Valley. The guide is distributed extensively throughout NSW via various tourism distribution networks.

Quantity: 50,000
Pages: 44-48pages Satin Art 115gsm with varnish finish
+4pp cover Satin Art 150gsm with varnish finish
Finishing: Trim, Fold and Saddle Stitch
Size: A4 297mm (H) x 210 (W)

Council is seeking a quotation for the graphic design, sales management, copy writing and print liaison component of the project excluding printing.

Yass Valley Visitor Guide

Graphic Design
Design and produce artwork for a 44-48page A4 size visitor guide plus cover

Design a branding concept for the brochure and submit concepts to Yass Valley Council for approval building on current versions of the guide.

On approval proceed with the production of the full brochure including;
* Creation of template style advertisements for the operators and liaison with operators for advertisement approval

Supply proofs in PDF format for approval.
* Prepare artwork for printing and supply the following files;
* High resolution, print ready PDF file including bleed and crop marks and all font converted to outlines
* Web resolution PDF files, separated into sections where required

Sales Management
* The management of advertising sales (rate sheet to be provided by Yass Valley Council) to local tourism operators and businesses (incorporating additional tourism partner benefits)

Copywriting
* Provide copy for the visitor guide in consultation with Yass Valley Council.
* Provide a proof of the copy for revisions and approval Print liaison

* The printer will provide a proof to the agency for proofing the final document and liaise accordingly, providing the printer with approval to proceed.

Online Visitor Guide

Creation of web resolution files suitable for an online Visitor Guide based on the final version of the visitor guide to be uploaded to the Issue Platform. The following features are to be included;
* Page turning effect
* Zoom in and zoom out
* Options to print the document
* Thumbnails
* Supports all major browsers including those used on mobile devices
* The creation of hyperlinks for all URL's in the guide