Provision of Advertising Agency Services to Southern Cross University
Tender ID: 290473
Tender Details
Tender Description
Southern Cross University is a progressive and connected regional research university. Our campuses are located in New South Wales at Coffs Harbour and Lismore, and the southern Gold Coast at Gold Coast Airport. Most degrees are also available in dynamic online form. The University has a growing research profile, with 24 research fields identified 'at or above world standard' in the most recent national evaluation. The University has approximately 15,000 students and 850 staff.
The objective of the tender is to secure the services of an advertising agency that will deliver a high quality, cost effective advertising and marketing service to the University. The successful agency will further develop the University brand and create advertising campaigns that communicate its positive attributes to prospective students, within define markets.
Services include marketing strategy, advertising campaigns, creative and media buying and brand management for the period 1st Jan 2017 to December 2020.
Selection criteria against which the tenders will be evaluated are:
* Track record in delivering cost-effective campaigns
* Fresh and original creative concepts (include samples)
* Integrated media buying
* Branding and identity
* Experience in video production for web and social media
* Category experience desirable
* Mandatory completion of Addenda 1 Schedule of Fees
Location
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