Mushroom Health Science Australia (MHSA): Activation And Health Care Professional Education
Tender ID: 615146
Tender Details
Tender Description
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $17 billion horticulture industry. Hort Innovation invests around $170 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Mushroom Health Science Australia (MHSA): Activation and health care professional education (MU26001).
The objectives of the services being sought are to:
• Position MHSA as the central, authoritative communications and engagement platform for all mushroom health and nutrition R&D, delivering all healthcare professional communications through one brand and maintaining a continuously updated digital knowledge hub
• Undertake sustained and proactive engagement and education of healthcare professionals through high impact communication activities (e.g. webinars, conferences and targeted digital communications) to translate research into practice, build awareness and trust, and drive adoption of evidence based dietary advice involving mushrooms, supported by continual and active promotion of the MHSA platform
• Enhance the visibility, accessibility and performance of the MHSA website, including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimisation), ensuring it is easily discoverable across search and AI-driven platforms and continuously optimised to support care professionals
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties
Location
Similar Tenders
Active opportunities matching this tender's categories and regions.