Existing advertising billboards

⁠⁠⁠TfNSW is looking to partner with out-of-home (OOH) supplier/s to operate, manage and maintain 62 static and 34 digital OOH advertising roadside assets located in metro and regional NSW.

Project goals

Proposals from Respondents to undertake the development, management and operation of Existing Advertising Assets (static and digital billboard assets) including the upgrade of static assets to digital and the decommissioning of static assets within this RFP.

The proposed contract terms are:

• Digital billboards – 5 years, plus a single, 2-year option

• Static billboards – 3 years, plus a single, 2-year option

• Static billboards upgraded to digital – 7 years, plus a single, 2-year option

Scope

The Supplier must work collaboratively with TfNSW to achieve the following key objectives:

• meet and exceed the outcomes, obligations and Key Performance Indicators (KPIs) in the Proposed Contract;

• efficiently plan and obtain DA consents from the Department of Planning and Environment (DPE) to upgrade static assets to digital;

• build state-of-the-art digital Advertising Assets in a timely, efficient, and safe manner;

• position the in-scope Advertising Assets as a premium asset within the OOH marketplace;

• provide a strong commercial revenue stream to TfNSW that exceeds annual sales targets and grows year on year;

• minimise exposure to various risks by adhering to relevant standards, policies and legislation (safety, development protocols, planning, advertising content standards etc)

• innovate to ensure the increasing sustainability of advertising revenue generated;

• report performance metrics to TfNSW; and

• propose new advertising strategies to TfNSW that are consistent with the requirements of TfNSW.