On 1 July 2023, it was announced that the Councils of UoA and UniSA (collectively, the 'Universities') had agreed to support the South Australian Government to take the legal and legislative steps for the creation of a new university, to be named Adelaide University.

On 16 November 2023, with the passing of state legislation to establish a new Adelaide University, another significant milestone was achieved. The passing of legislation through the State Parliament is a key enabler to the creation of a combined Adelaide University, which must now be proclaimed for the Act to come into operation.

Adelaide University will drive the innovation and scale needed to make transformational investments for South Australia and beyond. We are building a future-focused university that combines the strengths of the University of South Australia and the University of Adelaide to deliver nation-leading curriculum and student experience, greater access to education, and world-class research excellence.

The realisation of Adelaide University requires necessary legal and regulatory approvals, including proclamation of the new state legislation and the transition to a separate, new entity to ensure that Adelaide University is fully operational in January 2026. Prior to obtaining the necessary legislative and regulatory approvals and the establishment of Adelaide University, the Universities will continue to operate independently within their obligations under various regulatory and legislative requirements, including competition law, while dedicating the necessary resources, time and commitment to the design and construction of the new Adelaide University.

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The scale of Adelaide University will offer students a wide range of learning opportunities through a world-class institution. The transition carries a level of scale, complexity, and opportunity that is unique in the Australian sector.

The Universities are jointly looking for experienced Creative Agency Services suppliers to support the Universities successfully launching and managing full-funnel marketing activity for the new Adelaide University from July 2024. Creative partnerships with the Agencies will be key to ensuring the success of the new Adelaide University and attainment of brand and acquisition objectives. The supplier must be compatible with the ambitions of the new Adelaide University.