Social Media Management System (SMMS)

⁠⁠⁠Racing and Wagering Western Australia (RWWA) is a dynamic, versatile and commercial organisation that operates in meeting and furthering the needs of the racing and wagering industry in Western Australia. Our purpose is to ensure the long-term sustainability of the WA racing industry and we achieve this goal through being the controlling authority for the three racing codes of thoroughbred, harness and greyhound racing in Western Australia as well as incorporating wagering through the TAB. We are unique to other racing and wagering jurisdiction across Australia which provides various opportunities and benefits for our customers, the racing industry, employees and stakeholders. 

RWWA require a secure, scalable tool that allows them to manage multiple social media accounts (26) across departments and devices. The tool will be required to centrally manage the administration and security access to all RWWA owned social channels, curate, and schedule posts, monitor activity, and create custom-reports to analyse social media performance.  

The individual social media platforms that RWWA use (Facebook, Instagram, Twitter, YouTube) provide limited ability to appropriately manage and administer security and access to the platforms. Reducing the number of staff who author content or third-party resources who access the platforms is impractical and would place a large workload on a few individuals. 

In order to actively manage the identified risks and ensure the appropriate management and administration of social media platforms, it is required that RWWA conducts vendor review of social media management software that can provide the ability to:

• • Manage administration and security to all RWWA social media pages through RWWA’s SSO (single sign on) capability. 
• • Create administration levels of access to allocate access and roles to specific staff members, be able to workflow tasks and create an audit trail of use.
• • Plan and schedule posts across all RWWA’s multiple social media platforms.
• • Monitor all messages posted to social media platforms, provide sentiment analysis,  and allocate responsibility for responses.
• • Plan campaigns posts and analyse posts performance.

RWWA encourages potential suppliers to demonstrate their capability in delivering the following Community Outcomes alongside goods, services provided in their offer.