Closed
RFP for the Provision of International Student Nurture and Conversion and Student Retention Services
Tender ID: 514865
Tender Details
Organisation:
Tender #:
ACU-RFP-056
Status:
Closed
Publish Date:
15 December 2022
Closing Date:
16 January 2023
Tender Description
Australian Catholic University (ACU) was established in 1990 through incorporation as a public company limited by guarantee, incorporated pursuant to the Corporations Act. ACU is a public university, funded by the Commonwealth Government, and is open to students and staff of all religious beliefs.
ACU has a number of research institutes and four (4) faculties: Education and Arts, Health Sciences, Law and Business and Theology and Philosophy. The University has upwards of 30,000 students across seven Australian campuses: Melbourne, Ballarat, Strathfield, North Sydney, Blacktown, Brisbane and Canberra, and has a campus in Rome (Italy). Headquarters are located in North Sydney.
Through this tender process, ACU is seeking a suitably experienced and qualified organisation to provide the following 2 services:
Service Item 1. International Student Enquiry, Lead Nurture and Conversion Optimisation Service - the recruitment, conversion and enrolment of international students. This service has the intention of supporting the journey of prospective international students from the first point of enquiry with the university through to the point of enrolment. This service will include inbound enquiry management (via email, telephone, live chat and social media channels), utilisation of technology to support lead generation and lead nurture campaigns and communications across the prospective student journey, and the provision of analytics and insights to assist ACU in refining, targeting and optimising its lead nurture and conversion strategy; and
Service Item 2. Retention Service - the ongoing transition, support and retention of both domestic and international students. The student retention provider will support the retention strategy at ACU by providing ongoing support to commencing students and facilitating campaigns throughout the semester to maintain contact with the students. Reports will be presented as feedback to ACU staff, and the service provider will evaluate their success as per the overall retention of ACU students.
Both Service Item 1 and Service Item 2 are strategic priorities for the university, to ensure that enrolment and retention targets are met. The services highlighted below form a critical part of managing both the prospective student journey and ensuring commencing students are supported and retained through the provision of these targeted services.
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