Summerfruit China Co-Promotions 2019/20 (Round 2 of 2)
Tender ID: 404659
Tender Details
Tender Description
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Summerfruit China co-promotions 2019/20 (Round 2 of 2) (SF19500).
This project is an initiative managed by Hort Innovation to support Australian exporters and growers to implement effective marketing activities to drive awareness, trial and overall sales of Australian summerfruit products in China. Co-funding support will be provided to eligible Australian exporters to deliver these activities with the aim of enabling timely, targeted and effective implementation closely linked with quality supply.
The initiative is part of the overarching ‘Taste Australia’ framework to drive premium positioning and so hence all activities must be consistent with the Summerfruit marketing strategy and positioning, contributing to building sustainable brand growth and delivering value to whole of industry.
The objective of the program is to support industry in launching Australian Summerfruit into China and this project is part of the second round of this program, post-Asia Fruit Logistica. The first round is still an active project and commenced in August 2019.
The objectives of the services are to assist Hort Innovation:
- Build awareness and establish a premium positioning for Australian Summerfruit in China by delivering on a taste and value proposition
- Implement promotional activities targeted at premium consumers and retailers, closely linked with the supply of quality product.
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