'Discovery' - Website Review, User and Business Research to Inform Possible Changes/improvements
Tender ID: 376365
Tender Details
Tender Description
Benchmark Review (2016) previous project requirements and documentation. Comparative analysis. User research User survey/interviews.
User profiling (review personas completed as part of previous website project). Review audiences’ communication preferences research. Develop scenarios/tasks for online user testing. Conduct online user testing. Develop artefacts (user needs, journey, pain points and top tasks) from user research. Business research - Internal business user survey/interviews.
Audit content and documents (to be completed by business areas) Analysis - Google Analytics analysis. Search log analysis. Technology - Assess content management system functionality. Reporting - Compile all artefacts, findings and recommendations present a report to senior executive.
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