International Apples Marketing Program - Support for Other Markets - Season 2026

Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $17 billion horticulture industry. Hort Innovation invests around $170 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: International Apples Marketing Program - Support for Other Markets - Season 2026 (AP25503).

The objectives of the services being sought are to:

Successfully support/launch/promote Australian apples into export market/s, clearly promoting ‘Australia’ branding and highlighting the country of origin

•  Build and strengthen Australian apples value positioning – highlighting apples’ premium quality and strengthening their value perception
•  Drive consumer preference for Australian apples over other country of origins
•  Increase consumption of Australian apples as defined by increased export volumes to relevant market/s
•  Develop retail and trade presence, whilst leveraging existing and new partnerships where possible

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.