Creative and Strategic Partner

Visit Victoria is seeking to appoint a Creative and Strategic Partner to deliver breakthrough marketing initiatives that differentiate Victoria amongst its competitors and contribute to Visit Victoria’s business goals.

For the purposes this EOI the services to be provided by Visit Victoria’s Creative and Strategic Partner are defined as:

• Strategic planning and evidence-based insight development

• Creative development and production

• Media strategy (in collaboration with the State Government’s master media agency)

• Account and financial management

• Partnership and brand integration support

• Reporting and post-campaign insights

• Collaboration with other members of Visit Victoria’s agency roster and internal creative resources

• Contribution to the successful operation of the agency Village

The successful applicant will become an integral strategic partner to Visit Victoria’s marketing team and the broader business. They will work collaboratively to identify new deep consumer insights informing travel behaviour and use these to develop effective brand strategies and compelling creative platforms that build emotional connections between brands and consumers.

An online briefing will take place at 2pm on Monday 19 January, 2026.