Closed
Tourism Australia - Global Media Services
Tender ID: 594563
Tender Details
Organisation:
Tender #:
PROCFY25156
Status:
Closed
Publish Date:
10 September 2025
Closing Date:
21 October 2025
Closing Time:
10:00 AM (Australia/ACT)
Tender Description
Tourism Australia is issuing this Request for Tenders (RFT) for global media services to engage a supplier for a term of five years—comprising an initial period of three years, with two one-year extension options.
The objective of the RFT is to identify and appoint a media agency partner capable of helping Tourism Australia to continue to thrive in a rapidly evolving media and consumer landscape. We are seeking an agency that can drive efficiency, innovation, and measurable impact across global campaigns, ensuring that every investment delivers maximum value for money.
Further details on the process, timelines, and requirements are shared in accompanying documentation. A few key things to note:
- The tender process will be run in two stages — the first broadly on agency capabilities between September 2025 and December 2025 and the second focusing more closely on strategic capabilities and operational structure with shortlisted agencies between January 2026 and April 2026.
- Please ensure you read all the RFT documents closely, and if you have any questions along the way, please send an email to our procurement team (mediapitch@tourism.australia.com).
- An industry briefing, including a Q&A session, will be held at 1030am Wednesday 17 September 2025 at the Museum of Sydney. If you are interested in learning more, please join in person or online by RSVPing on the following link https://events.tourism.australia.com/media-tender-briefing/register
Location
Western Australia
:
Gascoyne
:
Goldfields/Esperance
:
Great Southern
:
Kimberley
:
Mid West
:
Peel
:
Perth Metropolitan
:
Pilbara
:
South West
:
Wheatbelt
New South Wales : Central West : Far North Coast : Far West : Hunter : Illawarra : Mid North Coast : Murray : New England : Orana : Riverina : Southern Highlands : Sydney
Queensland : Cairns & Far North Queensland : Gladstone : Mackay Whitsunday Region : Mount Isa & North West Region : Rockhampton : South East Queensland : South West & Darling Downs : The Central West : Townsville : Wide Bay Burnett
Victoria : Barwon South West : Gippsland : Grampians : Hume : Loddon Mallee : Melbourne
South Australia : Adelaide : Eyre & Western : Far North : Fleurieu & Kangaroo Island : Limestone Coast : Murray & Mallee : York & Mid North
Northern Territory : Barkly : Big Rivers : Central Australia : East Arnhem : Greater Darwin : Top End
Australian Capital Territory
Tasmania
New South Wales : Central West : Far North Coast : Far West : Hunter : Illawarra : Mid North Coast : Murray : New England : Orana : Riverina : Southern Highlands : Sydney
Queensland : Cairns & Far North Queensland : Gladstone : Mackay Whitsunday Region : Mount Isa & North West Region : Rockhampton : South East Queensland : South West & Darling Downs : The Central West : Townsville : Wide Bay Burnett
Victoria : Barwon South West : Gippsland : Grampians : Hume : Loddon Mallee : Melbourne
South Australia : Adelaide : Eyre & Western : Far North : Fleurieu & Kangaroo Island : Limestone Coast : Murray & Mallee : York & Mid North
Northern Territory : Barkly : Big Rivers : Central Australia : East Arnhem : Greater Darwin : Top End
Australian Capital Territory
Tasmania