The Japan Foundation, Sydney (JPF) invites tenders for the following:

Description:

PR and Marketing Tender for Japanese Film Festival 2025

1. Japanese Film Festival 2025

Organiser: The Japan Foundation, Sydney

Dates (TBC): 27 October, 2025, to 14 December, 2025

Locations: Canberra, Perth, Brisbane, Melbourne & Sydney

Films: approx. 12 titles for Latest Releases & 16 titles for Special Series

Ticket: approx. $25 for Latest Releases & free admission for Special Series

2. Specifications

a. Campaign management

i. Work closely with JPF to build a robust timeline of announcements that will best promote all aspects of the film festival, including the ticketed latest releases and free admission special series.

ii. Advise on all areas of the marketing program and assist where needed to secure the right resources and assets which will ensure campaign success.

b. Creative

i. Work with JPF and suppliers to produce effective campaign assets to promote the project effectively.

c. Advertising

i. Work with JPF to allocate ad budget and make most effective use of the budget for the goals of the campaign. Including sourcing of quotes, ad booking, management of social media advertising for the program, and allocation of print and outdoor budgets where suitable.(Budget includes the purchase of advertising across media platforms. Advertising spend to be solely used to promote Latest Releases series)

ii. Manage JPF marketing funds and make payments to media and suppliers where necessary.

d. Public Relations

i. Work with JPF to build a cohesive communications timeline.

ii. Write media releases.

iii. Pitch the festival to media on behalf of JPF.

e. Campaign reporting

i. Monitor and report on all campaign initiatives clearly, meaningfully, and as accurately as possible. Provide a weekly comprehensive report of the campaign using data sourced from Google Data Studio, Google Analytics, Google Tag Manager, Meta Ads Manager, and etcetera.

f. Ticket revenue

i. Produce invoices to venue stakeholders in accordance with JPF’s instructions.

ii. Receive ticket revenue on behalf of JPF.

3. Schedule (TBC)

20 Aug, 2025 Dates & venues announcement

1 Oct, 2025 Program launch and ticket sales

27 Oct – 18 Nov, 2025 JFF in Canberra

17– 25 Nov, 2025 JFF in Perth

6 Nov – 14 Dec, 2025 JFF in Brisbane

6 Nov – 2 Dec, 2025 JFF in Melbourne

12 Nov – 21 Dec, 2025 JFF in Sydney

31 January, 2026: Agency to provide JPF a comprehensive report of the marketing campaign including successful aspects, as well areas for improvement. The agency is also required to provide a financial report of the revenue of the festival.

4. Budget

AUD 94,000 (excl. GST)

5. Qualification

a. Experience of PR and marketing for film festivals in Australia (Desired but not essential)

6. Tender Instructions

a. Closing date & time: Friday, 18 July, 2025; 17:00 (AEST)

b. Please submit the following documents by email to jffau@jpf.go.jp

(a) Proposal (including campaign plan, timeline, list of media to buy, quote, and budget breakdown).

(b) Company outline.

(c) Agency support for JPF. For example, the number of people allocated to the campaign and their roles.

(d) Experience of PR and marketing for film festivals in Australia

c. Should you have any enquiries, please contact jffau@jpf.go.jp or 02 8239 0055