The Department of Finance (Finance) is issuing this open Request for Tender (RFT) to seek responses from suitably experienced organisations with the capacity and capability to provide communications campaign services to the Australian Government. The Government Communications Campaign Arrangement (GCCA) is a coordinated procurement established by Finance to service the diverse requirements of Government entities. The GCCA will replace the current Government Communications Campaign Panel (GCCP).

There are five service categories that will be delivered under the GCCA – market research services, creative advertising services, public relations services, multicultural communications services and First Nations communications services. The GCCA will operate under an integrated Village model with Finance intending to establish six Villages as part of this procurement process – building our community, economy, government programs and services, health and wellbeing, infrastructure and innovation, and security.

Other Instructions:

Due Diligence Information

All documents for this RFT are provided in this Approach to Market (ATM) FIN-2025-GCCA-RFT, with the exception of the Due Diligence Information which forms Attachment E to the RFT. In accordance with section 1.2 of the RFT, for security and confidentiality reasons the Due Diligence Information will not be made available to potential tenderers until the Tender Registration Documents (at Attachment F to the RFT) are correctly completed, executed, scanned and sent via email to: gccaprocurement@finance.gov.au.

Finance will provide access to the Due Diligence Information via a separate invitation only ATM on AusTender to organisations that have submitted the completed Tender Registration and Deed Poll Form to Finance’s satisfaction within two business days after Finance has received these documents.

Industry Briefing

An Industry Briefing will be held in accordance with Clause 4.2 of the RFT.

Information Sessions

Information Sessions will be held in accordance with Clause 4.3 of the RFT.