Provision for a Marketing Automation Platform and Support Services

Provision for a Marketing Automation Platform and Support Services.

Background information / Compatibility requirements

TAFE Queensland's Marketing Automation Platform is an essential tool designed to streamline various marketing and communication activities across the organisation. The system is utilised to achieve several tactical objectives, including:

• Automating acquisition campaigns and lead nurturing: Streamline campaign and nurture processes by automating email campaigns, custom social media audiences, and follow-up communications to prospective students.

• Personalising communication at scale: Utilise data-driven insights to deliver personalised messages to prospective students and other stakeholders, ensuring relevant and timely communication that resonates with individual needs.

• Optimising operational efficiency: Reduce manual workload by automating repetitive marketing tasks, allowing the team to focus on strategic initiatives.

• Enabling data-driven decision making: Leverage analytics and reporting to gain insights into campaign performance, student and lead behaviour, and overall marketing effectiveness, facilitating informed decision-making.

• Enhancing brand consistency: Ensure all marketing communications adhere to TAFE Queensland’s brand guidelines, maintaining a consistent and professional image across all platforms.