Usage, Attitudes, and Contribution of Natural Turfgrass

⁠⁠⁠Request for Proposal: TU24004Usage, Attitudes, and Contribution of Natural Turfgrass

Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $16.3 billion horticulture industry. Hort Innovation invests around $154 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Usage, Attitudes, and Contribution of Natural Turfgrass (TU24004).

The objectives of the overall services being sought are to:

• Share knowledge back to industry to drive better decision-making

• Feed insights into the development of the new strategic investment plan and marketing program for Turf

The specific objectives of the Usage and Attitude (U&A) study:

• Improve understanding of usage and attitudes towards turf versus other options for each stakeholder group; drivers of choice, barriers to use, perceptions of turf other options

• Map growth segment opportunities and identify the respective size of the prize

The specific objectives of the Usage and Attitude (U&A) study:

• Environmental Objectives: Quantify and understand the impact of natural turf in order to promote sustainable practices and climate resilience (eg. mitigating urban heat and improving air quality)

• Economic Objectives: Quantify the turf industry's contributions, including job creation and revenue.

• Social Objectives: Quantify the community and public health benefits.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.