Closed
International table grapes marketing program FY23
Tender ID: 508647
Tender Details
Organisation:
Tender #:
TG22501
Status:
Closed
Publish Date:
15 October 2022
Closing Date:
16 November 2022
Tender Description
Hort Innovation is a not-for-profit, grower-owned research and development corporation (RDC) for Australia’s $15.1 billion horticulture industry. Hort Innovation invests around $120 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced, and capable delivery partner for the project: International table grapes marketing program FY23 (TG22501).
The table grapes industry key objectives in international markets are:
• Forge strong alliances and build trade relationships
• Build and protect relationships through trade and customer support (importers and retailers)
• Drive seasonal awareness and education
• In season communication campaign and trade education to drive demand
• Build competitive value proposition for Australian table grapes
• Build premium value proposition of Aussie table grapes through product experience, quality/value, and positioning
Table grapes export markets include:
• Vietnam
• Philippines
• Indonesia
• South Korea
• Thailand
• Japan
• Malaysia
• China
Activities include:
• Retail program
• Communications and engagement
• Pre-season trade videos
• Season launch media events
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
Location
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