Marketing Services 2022
Tender ID: 499692
Tender Details
Tender Description
Who is Jemena and what do we do: Jemena owns and operates a diverse portfolio of energy assets across northern Australia and Australia's east coast. As part of our portfolio Jemena owns an Electricity Distribution (ED) network in Victoria and a Gas Distribution (GD) Network in New South Wales (NSW). Jemena is an economically regulated monopoly who is the sole supplier of these services within the respective geographical areas.? As part of ensuring we deliver energy safely, reliably and affordably we;?
We own more than $11 billion worth of major utility infrastructure, ? Power 360k residential households, small businesses and large businesses in Melbourne’s north-west? Supply gas to 1.4M households, commercial and industrial businesses across NSW? Connect 40,000 customers to our networks? Process 9M gas meter reads and 6M electricity reads ? Bill retailers on behalf of our 1.8M customers ? Answer at least 200,000 calls to our contact centre each year?
We deliver these services in partnership with a contact centre provider (Startek), construction business (Zinfra), meter readers (Skilltech) and with Retailers. ? Scope Summary and Requirement: Jemena Networks welcomes proposals to address the following Marketing services requirements specifically for the NSW natural gas and renewable gas business units;
- Account management services (including coordination and management of all marketing services, budget management, campaign/media management and implementation)
- Strategy and planning services
- Media buying
- Creative development, production and studio services
- Digital services, including SEO/SEM, content and social advertising
- Data analytics, insights and reporting services for related marketing / campaign activities
- Inter-agency/supplier leadership - working effectively with other suppliers or as part of an agency network, collaborative response or full service offering
- Provision or access to other ad hoc marketing services (PR, events/experiential etc)
Proposals may come from:
- individual / specialised service agencies to address one or some of these requirements;
- full-service agencies or agency networks (and collaborations) that can address all of Jemena’s marketing requirements in the same proposal and service offering.
The proposed term is two years (Initial Term), with an option for Jemena to extend for two further consecutive period of one year.