Closed

Better Understanding Viral Disinformation Impacting Australia’s Food and Fibre System

Tender ID: 478663


Tender Details

Organisation:
Tender #:
-  
Status:
Closed
Publish Date:
25 November 2021
Closing Date:
16 December 2021

Tender Description

⁠⁠⁠Background

 
As social media permeates the lives and communities of virtually everyone around the world, there is also a parallel increase in the spread of disinformation—intentionally mis­leading, incorrect information—and an associated decline in trust. The coming decade will see an acceptance of an environment of constant disinformation as a new norm, and a continual back-and-forth between those who sow mistrust and disinformation via media technology and those who seek to mitigate it.
 
AgriFutures Australia is seeking to better understand the origin and impact of viral disinformation on Australian farmers and industry and seek to understand how the food and fibre sector can guard against harmful, deliberate domestic and global disinformation campaigns
 
Project deliverables
 
AgriFutures Australia is seeking services to explore the potential avenues and impacts arising from harmful, deliberate domestic and global disinformation campaigns against the agriculture, fisheries and forestry sector. This includes undertaking an in-depth look at the following areas:
 
  • What is the current and future extent and context of viral disinformation that occurs in the agriculture, fisheries and forestry sector, including types of campaigns that have been run against industry and producers in the past?
  • Who are the types of actors we need to be aware of that are promoting the campaigns?
  • Explore the drivers and motivations behind viral disinformation campaigns. E.g., policy agendas, market disruptions?
  • What technologies and communication channels are being used to spread viral disinformation?
  • Are there practical and effective avenues and strategies to combat and respond to viral disinformation?
  • Are there industries or scenarios that are more likely to attract viral disinformation campaigns?
  • What proactive and responsive actions should be put in place by producers and industries to effectively prevent and respond to campaigns when they are launched?

Location


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