EOI Media Agency Services

⁠⁠⁠This expression of interest is to gain an understanding of media agency services offered and ability to support the university's advertising, media buying and campaign reporting requirements.
The responsibilities of the appointed media agencies will include:
1. Media strategy development and planning
Behind every successful media plan is a carefully thought out and well-planned media strategy. Before moving forward with selecting the channels or tactics to execute, UTS requires media strategies that clearly identify the campaigns objectives, metrics, goals, and target audiences.
2. Implementation planning and media buying
It's important that UTS's content is delivered to the right people at the right time. UTS expect media buyers to possess a working knowledge of the paid platforms used to distribute content and how much it costs to use those platforms. This includes social media advertising and paid search advertising, programmatic display and video as well as traditional advertising methods such as TV, OOH, radio and print.
3. Campaign reporting
At the heart of UTS's advertising strategy is robust campaign performance measurement which demonstrates return on investment to stakeholders. UTS and its departments require consistent campaign management and reporting to ensure that UTS advertising is efficient, insightful, and effective and always improving on benchmarks.
The key benefits to UTS of partnering with preferred media agency suppliers include:
a. The establishment of streamlined and high-quality service delivery and account management for all departments
b. Ensuring high quality strategy to ensure the efficiency and effectiveness of UTS's advertising
c.. Delivery of significant commercial benefits through competitive rates, savings, discounts, and other added benefits to the university

ABOUT UTS:
Created in 1989 under the University of Technology, Sydney Act of the New South Wales parliament, UTS has developed rapidly to become one of the largest and most respected universities in Australia. Located in the hub of Sydney's central business district, the UTS City campus is the heart of the University. We are measured by the success of our students, staff and partners and committed to research, innovation, and the dissemination of knowledge of public value. We are, and always will be, an inclusive university.
Our UTS 2027 strategy outlines our vision to be "a leading public university of technology recognised for our global impact". Our purpose is to advance knowledge and learning through research-inspired teaching, research with impact and partnerships with industry, the professions and community. UTS is part of the Australian Technology Network of universities: a group of prominent universities committed to working with industry and government to deliver practical and professional courses.

ABOUT THE EOI:
Submissions are invited from organisations capable of delivering:
1.Media strategy development and planning
2.Implementation planning and media buying
3.Campaign Reporting

UTS also seek to work with organisations that have experience delivering media agency services to large complex organisations, preferably in the public or education sector.