Public Relations Services for Ballarat - tourism and liveability
Tender ID: 460281
Tender Details
Tender Description
The City of Ballarat is seeking to appoint a public relations agency or specialist to drive year-round public relations activity to support its marketing department over a 12-month period.
The successful agency will work alongside the City of Ballarat’s marketing team, delivering year-round (always on) and campaign specific public relations activity across two core pillars:
1. Tourism (primary) – inspire people to visit Ballarat, targeting national, metro Melbourne and regional VIC audiences. The current focus is the intrastate market, due to the restrictions of the COVID-19 pandemic.
2. Growth (secondary) – Inspiring those from outside of our city to see the benefits of living, working, and investing in the Ballarat region
After 12 months, there is an option to extend by one year following a performance review.
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