Mount Alexander Shire Council (MASC) has identified sections of Campbells Creek, Taradale and Elphinstone which require the construction of streetscapes to provide street beautification, supporting infrastructure for local businesses and creation of town centres to improve economic activity and community connections.

This project will support Mount Alexander Shire to:

- Increase liveability in each town by improving the attractiveness and safety of town centres.

- Create improved town centres though the provision of supporting infrastructure to active the main streets, improving economic growth in the retail, trade, food and accommodation sectors.

- Increase visitation and tourism through infrastructure such as interpretive and directional signage to sites of interest.

- Improve beautification, social connections and support through active transport through infrastructure.

- Attract new residents to townships.

- Increase land/property value of the townships.