Genetics of Fruit Sensory Preferences

⁠⁠⁠Request for Proposal: Genetics of fruit sensory preferences (AS19003)

Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $14.4 billion horticulture industry. Hort Innovation invests around $110 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Genetics of fruit sensory preferences (AS19003).

The objectives of the services are to help Hort Innovation:

• Support the advancement of our understanding of consumer behaviours, attitudes and preferences for horticulture products
• Generate new knowledge on fruit sensory attributes and its genetics
• Enable the integration of valuable consumer traits in new varieties to enhance grower profitability.