Australian Onions Consumer Research
Tender ID: 370913
Tender Details
Tender Description
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia's $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Australian onions consumer research (VN18001).
Consumer research needs to be conducted to ensure we continue to understand Australian onion consumer attitudes, usage and behaviours. This consumer research will be used to inform and support planning for the 2019-2022 three-year marketing strategy.
This project contributes towards the Strategic Investment Plan (SIP) outcome 1: 'Develop a domestic marketing strategy with a focus on gaining a stronger understanding of consumers and increasing their engagement with the category'.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The closing date for responses is 5.00 pm (AEDT), Wednesday 5 December 2018
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