Whitsunday Major Events Sponsorship
Tender ID: 616579
Tender Details
Tender Description
Whitsunday Regional Council invites Expressions of Interest (EOIs) from organisers of major events that grow the Whitsundays’ visitor economy, showcase the region’s identity, and build a vibrant annual events calendar.
What We’re Looking For:
Events that:
- Attract out-of-region visitors and generate economic impact,
- Align with Council’s tourism and economic development priorities,
- Promote the Whitsundays as a premier event's destination.
Strategic Event Priorities:
Council is strategically focused on attracting and growing events that align with the Whitsundays’ competitive strengths and visitor economy priorities, including:
- Food, Beverage and Culinary Tourism Experiences
- Trail, Endurance and Adventure Sporting Events
- Music, Lifestyle and Cultural Festivals
- Marine and Ocean Action Sports
Innovative new, touring and expanding events within these categories are strongly encouraged.
Eligbility:
To be considered, events must:
- Be held within the Whitsunday Regional Council area,
- Attract measurable out-of-region visitation,
- Be open to the public (ticketed),
- Demonstrate sound financial and risk management and
- Attract over 400 pax.
Events that are charitable, political, religious, or already funded by council are ineligible.
How to Apply:
Submit a two-page EOI including:
Event Summary - outline the concept, target markets, expected visitor draw, and why the Whitsundays is the ideal destination.
Vision Board – a visual snapshot of the event’s look and feel (photos or examples).
Expressions of Interest:
EOIs will close on 03 August 2026. Successful EOIs will be invited to submit a full application under Council’s Major Events and Conferences Sponsorship Policy.
For full policy details or enquiries email: business@whitsundayrc.qld.gov.au
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