Closed

Multi-Campaign Performance Monitor and Community Survey

Tender ID: 611937


Tender Details

Tender #:
PREM058638  
Status:
Closed
Publish Date:
24 April 2026
Closing Date:
20 May 2026
Closing Time:
02:00 PM (Australia/South)

Tender Description

⁠⁠⁠The Department of the Premier and Cabinet (DPC) is responsible for planning, procuring, developing, implementing and evaluating state government brand advertising campaigns, and related research for prescribed agencies.

To support these responsibilities, DPC requires the services of a market research supplier(s) to help:

  •  inform the development of advertising campaigns
  •  establish campaign performance benchmarks and
  •  support evaluation of campaigns.

To support this work, DPC seeks to engage either one or two market research suppliers to

  • establish campaign performance benchmarks and evaluate advertising campaigns by measuring changes in awareness and the responses of target audiences to government advertising campaigns through a monthly survey.
  •  inform the development of advertising campaigns by measuring community attitudes and knowledge related to a range of issues impacting South Australians (SA) such as health, safety, housing and the economy, through a quarterly survey of SA residents



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