Brand Tracking Research
Tender ID: 608516
Tender Details
Tender Description
Overview
Tourism Western Australia (Tourism WA) sought the services of one contractor to provide Brand Tracking Research (BTR) services, comprising evidence-based consumer insights to inform Tourism WA's marketing strategy, campaign development, and performance evaluation.
About
The Western Australian Tourism Commission, trading as Tourism Western Australia (Tourism WA; the Customer), is a statutory authority within the Department of Creative Industries, Tourism and Sports (CITS) and is governed by a Board of Commissioners. The purpose of Tourism WA is to promote and develop Western Australia's iconic tourism experiences.
Scope
- Provision of Brand Tracking Research (BTR) services for Tourism WA
- Delivery of evidence-based consumer insights to inform Tourism WA's marketing strategy, campaign development, and performance evaluation
Information Requested
This Request includes a Participation Plan as part of the Qualitative Requirements. Respondents must ensure a copy of the completed Participation Plan is submitted with the Offer.
Location
Category
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