Brand Tracking Research

⁠⁠⁠The Western Australian Tourism Commission, trading as Tourism Western Australia (Tourism WA; the Customer) is a statutory authority within the Department of Creative Industries, Tourism and Sports (CITS) and is governed by a Board of Commissioners. The purpose of Tourism WA is to promote and develop Western Australia's iconic tourism experiences. 

Tourism WA is seeking the services of one Contractor to provide Brand Tracking Research (BTR) services comprising evidence-based consumer insights that will inform Tourism WA's marketing strategy, campaign development and evaluate performance. 

This Request includes a Participation Plan as part of the Qualitative Requirements. Respondents must ensure a copy of the completed Participation Plan is submitted with the Offer.