Tourism Australia - Public Relations & Social Media Services - Japan

The purpose of this tender is to enable Tourism Australia (TA) to seek and retain agencies capable of delivering marketing services in the Japan market across two scopes: Public Relations (PR) and Social Media services.

The successful agency or agencies will bring a proven ability to develop and execute earned and owned ideas that capture disproportionate attention in an increasingly competitive environment.

TA would like to gain an in-depth understanding of respondents' strategic, creative, operational and commercial offerings, and assess their capacity to delivery public relations and/or social media services in partnership over a period of up to three years.

Other Instructions:

Representation and service delivery are required in Tokyo, Japan.

TA will engage one agency for both scopes, or two separate agencies (one for each scope), depending which option offers the best overall value for money outcome. Refer to Section 3.3 Tender Submission Instructions of the RFT document for scope combination submission requirements.