New Zealand Broadcasters Audience Measurement Initiative
Tender ID: 605151
Tender Details
Tender Description
The Opportunity:
Television New Zealand Limited (TVNZ) and Sky Network Television Limited (Sky) are exploring potentially collaborating together in the joint procurement and development of a future-focused, robust and independent television cross-platform video audience measurement solution (AMS) for use in New Zealand that meets the evolving needs of the New Zealand media ecosystem, supports industry-wide trust, and enables independent and efficient data-driven decision-making for broadcasters, agencies, advertisers, and other stakeholders.
Accordingly, TVNZ and Sky are issuing a joint Registration of Interest (ROI) to third parties in relation to the development of an AMS.
The ROI is an opportunity for potential suppliers to participate in developing the future of audience measurement for the New Zealand media ecosystem through the delivery of an accurate, transparent, and inclusive audience measurement solution that reflects the changing video landscape across linear and digital platforms.