Digital Experience Platform - Powerhouse Parramatta

The Digital Experience Platform will integrate nine essential digital components including itineraries, ticketing, virtual queuing, wayfinding, notifications, and membership management.

• Deliver a digital platform operational by September 2026 to align to the Powerhouse Parramatta opening.
• Support 2+ million annual visitors with a seamless digital experiences across pre-visit, visit, and post-visit touchpoints.
• Enable personalised visitor journeys for various journey types.
• Integrate with existing systems including Sanity CMS, Tessitura ticketing, PAM wayfinding, Okta authentication, and Azure infrastructure.
• Increase data integrity and establish single sources of truth for visitor information.
• Reduce operational complexity through integrated platform approach.
• Provide data collection and analytics capabilities for continuous improvement and organisational insights.
• Establish foundation for digital innovation across all Powerhouse locations.
• Build the foundation that will enable the use of Gen AI across Powerhouse’s various channels.