Darwin - Provision of Tourism and Events NT Brand Audit, Strategy Refinement and Refresh Project

⁠⁠⁠Tourism and Events Northern Territory (TENT), part of the Department of Tourism and Hospitality, is seeking submissions from qualified brand strategy and creative agencies to lead a comprehensive Brand Refresh Project to strengthen and grow tourism to Australia’s Northern Territory.

This project will deliver a future-focused, insight-driven brand platform that elevates the Territory’s distinctive identity and drives sustainable year-round visitation in domestic and international markets.

The successful agency will be responsible for the end-to-end delivery of the Brand Refresh, including but not limited to the following workstreams:

• Brand Discovery and Audit
• Brand Strategy Refinement
• Brand & Creative Platform Development