North Midlands Destination Strategy

The Requirement / Scope of Work

The Department of Primary Industries and Regional Development (DPIRD), is seeking Offers to supply the following:

North Midlands Tourism Strategy

The Mid West 

The Mid West region is strategically positioned between Perth and WA’s North-West.  Covering approximately 285,000km2, it runs 340km along the coast from the town of Green Head (south) to Kalbarri (north) and inland around 800km to the eastern boundaries of Meekatharra and Sandstone. 

With an Estimated Resident Population (ERP) of around 57,000 (2022), the region’s 16 local governments are notionally divided into three subregions namely the Batavia Coast, Murchison and North Midlands.  Around 9% of the region’s population identifies as Aboriginal. 

The Mid West region is one of WA’s most diverse regional economies built around mining, agriculture, fishing and tourism.  Its gross Regional Product (GRP) is estimated at $7.024 billion, with mining contributing around 47%.  Construction (9%) and agriculture, forestry and fishing (6%) are the next largest contributors. 

Mining is also the biggest employer in the Mid-West, providing around 15% of the region’s 26,000 jobs.  This is closely followed by healthcare and social assistance (13%) and education and training (10%).