Destination New South Wales (DNSW) is requesting proposals from qualified agencies to act as its Public Relations (PR) representative in the US market.

Project goals

Destination New South Wales (DNSW) is requesting proposals from qualified agencies to act as its Public Relations (PR) representative in the US market.The selected supplier will support the core Sydney-based Destination NSW International PR team to promote Sydney and NSW as premier tourism and world-class events destinations for the period of 12 months plus an option to extend for up to an additional 12 months (at DNSW’s discretion).

Scope

Support will encompass a range of activities pertaining to the execution of the international media and influencer famil program, including earned media generation, the coordination of international media and influencer/creator famils, and other PR activity, including major broadcasts, that will focus on generating destination awareness and coverage to drive travel demand to Sydney and NSW among key target audiences identified by Destination NSW.

Related files

• Request for Proposal – US Public Relations Representation.pdf (290 KB)