Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $17 billion horticulture industry. Hort Innovation invests around $170 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: FY26 Avocado international marketing - Pillar 3 - Co-promotion (AV25503).

The objectives of the services being sought are to:

•  Increase export volumes: Target of 20,000 tonnes by 2026 has now been reached, a new stretched target to be determined.
•  Strengthen market positioning: Position Australian Avocados as a premium, high-quality product while addressing price sensitivity.
•  Expand retail and trade presence and leverage partnerships: Increase visibility through retail activations, e-commerce strategies etc.
•  Drive consumer preference and increase consumption.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.