The purpose of the Standing Offer is to cover International Media Buying services with one or more suitable suppliers that can meet the needs outlined below.

Requirements/demonstrated capability:

• Global media buying network to secure international media for global marketing campaigns promoting a range of Australian goods, services and investment opportunities.

• Designing and recommending global media strategies and media • designing and implementing global media strategies and media plans.

• Regular, timely reporting on delivery, and performance and insights against campaign objectives.

• Trade and investment and industry expertise in some or all of the following sectors: international education, tourism, agriculture or agribusiness, critical minerals, net zero or green economy, technology including AI, quantum or fintech.???

• Attribution modelling and utilising digital performance data to provide a measure of a global brands’ digital share of voice will be a significant advantage.

• Analysis of international markets for key media vehicles, recommended spend potential, competitors, seasonality and key messages of competitors via media monitoring tools. will be a significant advantage.

• Vendors are asked to complete the fields detailed at Attachment A: Vendor Security Requirements and Attachment B: System Cyber Security Requirements.