The Art Gallery of New South Wales (AGNSW) is seeking Expressions of Interest (EOI) for the procurement and implementation of a Marketing Automation Platform to enhance audience engagement.

Project goals

A marketing automation platform will allow us to:

• Enhance Audience Engagement: By automating communications and personalising outreach, we can deliver tailored messaging to our diverse audience, ensuring they receive relevant content based on their interests and engagement history.
• Streamline Marketing Efforts: With an integrated platform, we can centralise and automate tasks such as email campaigns, social media posts, event promotions, and more, allowing our team to focus on strategic initiatives rather than manual execution.
•  Optimise Campaign Effectiveness: The ability to track and analyse campaign performance in real-time will enable us to refine our strategies, ensuring that we are constantly improving our marketing efforts and delivering measurable results.
• Increase Visitor Attendance: By leveraging automation to send targeted promotions, reminders, and updates about upcoming exhibitions, events, and programs, we aim to drive higher attendance and engagement at the Gallery.
• Build Stronger Relationships: An automation platform will help us nurture relationships with our patrons, donors, members, and supporters by providing consistent and meaningful communication that deepens engagement with the Gallery over time.

Scope

Refer to the EOI documentation for further information on the scope of specific and technical requirements.

Requirements

Mandatory requirements

A. Scheme membership (SCM0020) *

Information and technology

This procurement category has a mandated scheme.

This category has a mandated scheme, to be awarded this contract you may need to be a member of the ICT Services Scheme SCM0020.

Are you a member of SCM0020?

Response type

Radio button (Yes/No)

Opportunity requirements

1. EOI Information, Conditions and Response Schedule

 If you are interested in taking part in this Expression of Interest (EOI), please refer to the documents.

For all the information and conditions to participate refer to Part A.

All responses should be submitted using Part B Response Schedule.

Noting that if you are successfully selected from this EOI, you will be progressed to a second phase which will be a selective request for tender.

Response type

File upload (Multiple, with expiry date)

Response templates

202503 Part B Returnable Schedule_ EOI-2005273 Marketing Automation Platform.docx (7091 KB)

Evaluation

Weighting

The evaluation weighting is an estimate and is subject to change.

Price 0%

Non price 100%

*Please refer to related documents*