FY24 Berry Basket Marketing Campaign

⁠⁠⁠Hort Innovation is the not-for-profit, grower-owned research and development corporation for Australia’s $16 billion horticulture industry. We invest more than $120M per year in research and development, marketing and trade activities to build a prosperous and sustainable future for growers.

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Berry basket marketing campaign (MT23500).

The objectives of the services being sought are to increase household penetration for raspberries and blackberries (rubus), and strawberries while driving consideration and increased consumption. The ultimate goal of this project is to lift sales without reducing price through increased mental (consumer awareness) and physical availability (in-store display and stock availability).

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.