PumpHouse Branding and Marketing Strategy Development

⁠⁠⁠ The PumpHouse Project sees the transformation of this historic and disused piece of infrastructure into a vibrant creative facility. It will provide access to professional equipment and studio spaces for artists to create work, connect and innovate. The Project will increase the entrepreneurial capacity of local creatives, reducing production/manufacturing costs through a co-working model, and provide a subsequent increase in employment options for regionally based artists. It will also provide opportunities for real-world experience to young emerging artists and potentially school groups. A suite of educational programs will be developed, catering for amateur and professional artists.

The successful vendor will be required to undertake desktop research and stakeholder consultation activities to develop the following deliverables:
i. Brand Strategy
ii. Brand Style Guide
iii. Brand Management Framework
iv. Creative Toolkit