Tourism WA is seeking to appoint an integrated marketing representation agency based in the United States of America (USA), to be contracted to provide:

• Innovative trade and consumer communication as well as campaigns which embody Western Australia’s brand essence and drive strong commercial outcomes for the State’s tourism industry; increase in visitors, spend, length of stay and regional dispersal.
• Strategic solutions that will enable Western Australia to stand out versus competing travel destinations.
• Unique insights into today’s (and tomorrow’s) consumer.
• Insights into and analysis of the outbound travel market and strategies to ensure Western Australia is at the forefront of market trends.
• A healthy working relationship and alliances with the travel trade, Tourism Australia, airline partners and other travel organisations.
• A productive working relationship with travel media and other media partners.
• A clear understanding of Tourism WA’s business and stakeholder relationships, destinations / product offering, brand, and marketing challenges; and
• An understanding of Tourism WA's target markets and insight into further evolving and developing the brand within the target market.

The successful Respondent will share in Tourism WA's vision and add value to WA's tourism industry, by promoting the State as a leisure holiday destination. This will be achieved by applying expertise in marketing to optimise Tourism WA's investment in market, and, through nurturing alliances with the tourism industry in Australia and USA.