Tourism WA is seeking the services of a suitably qualified contractor to provide Brand Tracking Research services. The purpose of this service is to provide evidence based consumer insights to enable Tourism WA to make informed strategic and operational decisions that will inform/maximise the effectiveness and efficiency of its domestic marketing activity.

There are two (2) overarching objectives of the Brand Tracking Research:

1. Monitor the brand health of ‘Western Australia’ and hero destinations within as holiday/leisure destinations; and
2. Set targets and measure the impact of Tourism WA’s major domestic marketing campaigns amongst primary target audiences.