Public Relations Agency - South East Asia 2021

⁠⁠⁠Tourism Australia is looking to partner with one service provider to develop and implement public relations programs to support the organizations global and regional marketing and communications campaigns in South-East Asia and to provide services for PR projects and campaigns over the next 36–60 months.

The key objective of the partnership would be to develop and drive creative PR-led activations that align with Tourism Australia’s overarching vision to become the most memorable and desirable destination on earth.

The successful partner must be able to leverage the latest channels, techniques, tools and thinking to communicate effectively with mainstream and trade print, online, broadcast, radio and social media to maximise consumer engagement. The ability to create memorable and engaging content that earns the attention of target audiences and addresses the barriers to travel for Australia will be critical to the success of this partnership.

They will also need to demonstrate how they can work with other Tourism Australia agency partners in the region (creative, digital and media) to deliver integrated marketing and communication campaigns.

As a brand that represents the national character of Australia to much of the world, it is important that an agency partner also has a demonstrated understanding and affinity for contemporary Australia, its people and culture and insight into the target audience of High Value Travelers in key markets.

Further details on Tourism Australia’s requirements are outlined in Part D (Statement of Requirements).