Event Development, Production and Management Services for Cahill Expressway Activation Project

From 1 to 6 January 2022 road traffic will make way for foot traffic as the elevated roadway hosts events which may include markets, performances and big screens throughout the day and headline acts and pop-up food and bar experiences into the night.

The Event Services Provider will activate one of Sydney’s best views and create a new, temporary pop-up waterfront location on the Cahill Expressway to celebrate and amplify Sydney’s unique natural and architectural icons.

The Event should maximise activation across day and night with the intent to:

• Increase visitation to the Sydney CBD and enliven the city’s night-time economy.
• Augment the global identity of Sydney and its associated tourism icons and natural environment.
• Incorporate at least one major headline act or experience that will attract global media coverage.
• Resonate locally, regionally and internationally, optimising the value of existing cultural assets across sport, arts/culture, live entertainment, food and festivities and profiling Sydney’s incomparable cultural heritage that features First Nations with a rich mix of world cultures.
• Reinforce the marketing and brand messaging for Sydney and NSW; and
• Connect site narratives with a strong focus on environmentally sustainable practices.