Global Email and Direct Marketing Agency for Consumer Activity
Tender ID: 462199
Tender Details
Tender Description
This RFP has been developed as Tourism New Zealand starts planning a future with no 3rd party cookies, setting ourselves up for an ever-evolving digital landscape we know having strong 1st party data strategy will be more important than ever. We know our ability to remarket media towards high intent audiences and track consumer activity across different interactions and domains is becoming more difficult.
As markets around the world will start to open, we need to be ready with a strong 1st party data strategy to capture and activate our own first party data, ensuring we can remain efficient and effective across our media activity to gain our disproportionate share of voice.
The ability to target active considerers and split audiences at a demand layer into our Tourism New Zealand based mindsets will be vital in ensuring we have effective use of media budgets.
ALL ENQUIRIES MUST BE DIRECTED TO OUR POINT OF CONTACT - SARAH BRITTON
THE WRITTEN RESPONSE TO THE RFP MUST BE DELIVERED BY 2ND AUGUST 5PM VIA EMAIL TO THE FOLLOWING ADDRESS: SARAHBRITTON@TNZ.GOVT.NZ
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