Closed
Business case to implement a marketing levy for the Australian melon industry
Tender ID: 447340
Tender Details
Organisation:
Tender #:
VM20004
Status:
Closed
Publish Date:
23 February 2021
Closing Date:
22 March 2021
Tender Description
Request for Proposal: Business case to implement a marketing levy for the Australian melon industry (VM20004)
Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $14.4 billion horticulture industry. Hort Innovation invests around $120 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Business case to implement a marketing levy for the Australian melon industry (VM20004).
The objectives of the services are to assist Hort Innovation:
• Develop a business case that can be used to demonstrate the viability of a melon marketing program and indicate the optimum investment split between a marketing levy and the R&D levy.
The business case will be used by the Australian Melon Association and Hort Innovation for consultation with growers and government.
This will be achieved through the following project components:
• Literature review of case studies and reports on fresh produce marketing programs by melons or similar fruit, especially in response to a drop in demand due to a food safety breach.
• Economic modelling of the potential impact of a melon marketing campaign in Australia, including the relationship between research and development funding and industry productivity.
• A business case and short discussion paper about the value of adding a marketing component to the melon levy that can be used in consultation with melon levy papers.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
Location
Similar Tenders
Active opportunities matching this tender's categories and regions.