APS Digital Profession Communications Campaign
Tender ID: 443549
Tender Details
Tender Description
The Digital Profession aims to lift the digital capability of the Australian Public Service (APS) workforce to transform government services. As part of this, the Digital Profession aims to increase the Digital Profession’s member base to include a larger proportion of APS digital professionals.
The next stage requires a broader roll out of engagement programs and events to drive brand awareness and increased membership. The priorities are:
• developing an identifiable and recognisable Digital Profession brand
• increasing membership, engagement and reach of the APS Digital Profession, including Women in IT Executive Mentoring (WITEM), and Coaching for Women in Digital (C4WD) programs
• driving awareness, promotion and buy-in (from key government and industry stakeholders) of the Digital Summit and Australian Government Digital Awards events and Emerging Talent programs
• identifying opportunities to cross-promote initiatives and engagement activities run by the Digital Professional Team, and capture leads for nurturing and conversion.
The Comms and Campaign Plan will include:
• details of implementation tactics by you, across differing media and reaching audiences across the APS
• recommendations and actions for an implementation approach (that is, future staffing, media, marketing, collateral) opportunities for cross-promotion across the DTA.
Location
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