Closed
Application of Behavioural Science Principles to GRDC Communications and Extension Outputs
Tender ID: 409009
Tender Details
Organisation:
Tender #:
PROC-9176122
Status:
Closed
Publish Date:
20 December 2019
Closing Date:
4 March 2020
Tender Description
Investment Description
This investment proposes a review of six communications outputs and three extension outputs from existing investments and will include prototyping and testing of multiple designs based on behavioural science principles and nudge theory. The investment also includes training of staff and key GRDC extension delivery partners in utilising behavioural science in the design of communications and extension outputs. This investment may require the use of grower and adviser (agronomic) focus groups to inform assumptions, benchmark the status quo (Barriers and drivers of adoption), and test nudge effectiveness.
Location
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