Bunbury Promotional Strategy

⁠⁠⁠VP162733 -  Bunbury Promotional Strategy

Closing Date 18/Oct/19 05:00 PM (UTC+08:00) Perth time

Contact person Jane Parsons

Email: jparsons@bunbury.wa.gov.au
Tel: (08) 9792 7171

Description The overall objective is to design and deliver a comprehensive, coordinated three-year promotional strategy for the City of Bunbury. At a minimum, the strategy should consider:

• Target audiences;

• Strategies for three campaigns around Live, Invest, Visit;

• Campaign(s) structure and calendar;

• Plans for each proposed campaign (each in the same format);

• Indicative budget (overall and by campaign);

• Outcome measurement;

• In-house implementation plan commensurate with the Public Relations team’s resourcing.