Request for Tender for the Provision of an Industry Media Agency for Tourism and Events
Tender ID: 391797
Tender Details
Tender Description
Tourism and Events Queensland (TEQ) requires an Industry Media Agency to represent TEQ in relation to specific projects, account management and servicing of Industry to help deliver, but not to be limited by, the points below;
* Help to create a connected tourism ecosystem that is consumer-led
* Understand TEQ’s marketing strategy and provide advice to Industry as to how to align
* Share insights and knowledge on our consumers to ensure all points across a consumer’s path to purchase are consistent and meeting the needs of the consumer
* Steer, and where elected manage, stakeholder media and marketing budgets and efforts towards a common strategy with an overarching goal of increasing visitation from High Value Travelers to drive a stronger ROI through media and marketing activity