Tourism WA is the State Government agency responsible for promoting Western Australia as an extraordinary holiday and event destination. This includes marketing the State; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations.

Tourism WA is seeking a Public Relations (PR) agency based in China (Shanghai) that can deliver:
* PR activities in alignment with Tourism WA’s overall brand positioning. See attached Tourism WA’s Brand Guidelines;
* Breakthrough consumer communications that embodies Western Australia’s brand essence and drives strong commercial outcomes for the State’s tourism industry which increases visitors, spend, length of stay and regional dispersal;
* Insights into, and analysis of, the outbound travel market in China and strategies to ensure Western Australia is at the forefront of market trends and innovations;
* Strong working relationships and alliances with key opinion leaders, travel media, Tourism Australia, airlines and other media organisations in China; and
* Economic benefits for the State of Western Australia by creating synergies with other Western Australia major export sectors and enhancing the overall profile of Western Australia in the China market.